{
 "sources": [
  {
   "org": "a16z",
   "title": "AI Avatars Escape the Uncanny Valley",
   "author": "Justine Moore",
   "date": "2025-04-08",
   "url": "https://a16z.com/ai-avatars/",
   "used_for": "框 A、B：从底层模型讲到创作者 / 中小企业 / 大企业三类用途"
  },
  {
   "org": "Felicis",
   "title": "The Next Interface is a Face",
   "author": "James Detweiler",
   "date": "2025-05-13",
   "url": "https://felicis.com/blog/avatars-the-next-interface-is-a-face",
   "used_for": "框 B、C：创作者、陪伴、医疗、游戏、招聘、销售、治疗、辅导 8 个场景"
  },
  {
   "org": "Norwest",
   "title": "Rising Demand for Deepfake Security Solutions",
   "author": "Dave Zilberman",
   "date": "2024-10-29",
   "url": "https://www.norwest.com/blog/deepfake-detection-solutions-ai-new-frontier-phishing-attacks/",
   "used_for": "框 D：图像视频检测、音频检测、水印、身份验证、品牌保护与授权、叙事攻击防护 6 类"
  }
 ],
 "about": "骨架：没有单一权威的数字人赛道图，拼了 a16z、Felicis、Norwest 三家的分类，每层 source 写出处。who = 第二套拆法（按谁买单），layers 指向第一套的 code。",
 "layers": [
  {
   "code": "v1",
   "name": "企业视频生成",
   "ai_era": "拍一条培训片几周、几万美元 → 写好稿子生成，上百种语言，成本接近做 PPT",
   "box": "企业用",
   "box_zh": "培训、营销、客服、销售：企业买单",
   "source": {
    "org": "a16z",
    "title": "AI Avatars Escape the Uncanny Valley",
    "author": "Justine Moore",
    "date": "2025-04-08",
    "url": "https://a16z.com/ai-avatars/"
   }
  },
  {
   "code": "v2",
   "name": "营销与 UGC 广告、带货直播",
   "ai_era": "找达人拍 UGC 广告、真人直播带货 → 合成演员批量出广告，数字人 24 小时直播",
   "box": "企业用",
   "box_zh": "培训、营销、客服、销售：企业买单",
   "source": {
    "org": "Felicis",
    "title": "The Next Interface is a Face",
    "author": "James Detweiler",
    "date": "2025-05-13",
    "url": "https://felicis.com/blog/avatars-the-next-interface-is-a-face"
   }
  },
  {
   "code": "r1",
   "name": "实时对话数字人",
   "ai_era": "文字机器人、电话客服 → 视频通话里一张会说话、有表情的脸：客服、销售、面试、培训、教育",
   "box": "企业用",
   "box_zh": "培训、营销、客服、销售：企业买单",
   "source": {
    "org": "Felicis",
    "title": "The Next Interface is a Face",
    "author": "James Detweiler",
    "date": "2025-05-13",
    "url": "https://felicis.com/blog/avatars-the-next-interface-is-a-face"
   }
  },
  {
   "code": "m1",
   "name": "说话头像与口型同步模型",
   "ai_era": "请演员进棚拍、后期对口型 → 一张照片加一段音频直接出说话视频",
   "box": "底层模型与引擎",
   "box_zh": "一张照片、一段声音 → 会说话、会动的人",
   "source": {
    "org": "a16z",
    "title": "AI Avatars Escape the Uncanny Valley",
    "author": "Justine Moore",
    "date": "2025-04-08",
    "url": "https://a16z.com/ai-avatars/"
   }
  },
  {
   "code": "m2",
   "name": "实时数字人引擎与 3D 角色",
   "ai_era": "游戏引擎里手调动画 → 实时驱动的面部和全身动画，开发者接进自己的产品",
   "box": "底层模型与引擎",
   "box_zh": "一张照片、一段声音 → 会说话、会动的人",
   "source": {
    "org": "a16z",
    "title": "AI Avatars Escape the Uncanny Valley",
    "author": "Justine Moore",
    "date": "2025-04-08",
    "url": "https://a16z.com/ai-avatars/"
   }
  },
  {
   "code": "c1",
   "name": "有形象的陪伴与虚拟偶像",
   "ai_era": "公司运营的虚拟偶像 → AI 驱动、能实时互动的角色和 IP（纯文字、语音陪伴见陪伴图谱）",
   "box": "个人用",
   "box_zh": "有形象的陪伴、虚拟偶像和自己的分身",
   "source": {
    "org": "Felicis",
    "title": "The Next Interface is a Face",
    "author": "James Detweiler",
    "date": "2025-05-13",
    "url": "https://felicis.com/blog/avatars-the-next-interface-is-a-face"
   }
  },
  {
   "code": "p1",
   "name": "个人分身与克隆",
   "ai_era": "专家、创作者一对一答疑 → 用自己的脸和声音训练分身，替自己回答、出镜",
   "box": "个人用",
   "box_zh": "有形象的陪伴、虚拟偶像和自己的分身",
   "source": {
    "org": "Felicis",
    "title": "The Next Interface is a Face",
    "author": "James Detweiler",
    "date": "2025-05-13",
    "url": "https://felicis.com/blog/avatars-the-next-interface-is-a-face"
   }
  },
  {
   "code": "s1",
   "name": "深伪检测",
   "ai_era": "人工辨真假、声纹认证 → 实时检测合成音视频，在银行、视频会议、招聘面试里拦截",
   "box": "信任与安全",
   "box_zh": "数字人越像真人，越要分得清、管得住",
   "source": {
    "org": "Norwest",
    "title": "Rising Demand for Deepfake Security Solutions",
    "author": "Dave Zilberman",
    "date": "2024-10-29",
    "url": "https://www.norwest.com/blog/deepfake-detection-solutions-ai-new-frontier-phishing-attacks/"
   }
  },
  {
   "code": "s2",
   "name": "肖像授权与保护",
   "ai_era": "律师函下架侵权照片 → 自动发现 AI 冒用的脸和声音，管授权和分成",
   "box": "信任与安全",
   "box_zh": "数字人越像真人，越要分得清、管得住",
   "source": {
    "org": "Norwest",
    "title": "Rising Demand for Deepfake Security Solutions",
    "author": "Dave Zilberman",
    "date": "2024-10-29",
    "url": "https://www.norwest.com/blog/deepfake-detection-solutions-ai-new-frontier-phishing-attacks/"
   }
  }
 ],
 "who": [
  {
   "code": "W-model",
   "name": "模型和引擎",
   "desc": "说话头像、口型同步、实时数字人引擎",
   "layers": [
    "m1",
    "m2"
   ],
   "section": "开发者和平台"
  },
  {
   "code": "W-video",
   "name": "做视频",
   "desc": "培训片、产品介绍、多语言翻译",
   "layers": [
    "v1"
   ],
   "section": "企业"
  },
  {
   "code": "W-live",
   "name": "实时对话",
   "desc": "客服、销售、面试、教学",
   "layers": [
    "r1"
   ],
   "section": "企业"
  },
  {
   "code": "W-ads",
   "name": "广告和直播",
   "desc": "UGC 广告、电商直播",
   "layers": [
    "v2"
   ],
   "section": "营销团队和创作者"
  },
  {
   "code": "W-fun",
   "name": "陪伴和偶像",
   "desc": "有形象的 AI 角色",
   "layers": [
    "c1"
   ],
   "section": "个人"
  },
  {
   "code": "W-twin",
   "name": "分身",
   "desc": "专家、创作者的数字分身",
   "layers": [
    "p1"
   ],
   "section": "个人"
  },
  {
   "code": "W-detect",
   "name": "深伪检测",
   "desc": "银行、企业安全团队",
   "layers": [
    "s1"
   ],
   "section": "安全和法务"
  },
  {
   "code": "W-rights",
   "name": "肖像授权",
   "desc": "明星、经纪公司、平台",
   "layers": [
    "s2"
   ],
   "section": "安全和法务"
  }
 ]
}