{
 "updated": "2026-11-02",
 "about": "VC、研究机构画的数字人相关市场图谱。by = 谁画的，d = 日期，u = 原文，cats = 分了哪些类（中文转述），g = 对应 layers.json 的 code（all = 全景）。",
 "maps": [
  {
   "by": "a16z",
   "who": "Justine Moore",
   "title": "AI Avatars Escape the Uncanny Valley",
   "date": "2025-04",
   "url": "https://a16z.com/ai-avatars/",
   "type": "vc",
   "topic": "全景",
   "layers": [
    "all"
   ],
   "cats": "按使用场景（用例）排布的 AI 数字人公司图，文中点评 20 多款产品",
   "note": "图是页面内嵌的 Use Case Market Map 原图；页面预览图只是封面。具体分类名未逐项核对。"
  },
  {
   "by": "Norwest Venture Partners",
   "who": "Dave Zilberman、Bayan Alizadeh",
   "title": "Rising Demand for Deepfake Security Solutions: How AI Is Enabling a New Frontier of Phishing Attacks",
   "date": "2024-10",
   "url": "https://www.norwest.com/blog/deepfake-detection-solutions-ai-new-frontier-phishing-attacks/",
   "type": "vc",
   "topic": "深伪与授权",
   "layers": [
    "s1",
    "s2"
   ],
   "cats": "深伪与品牌安全分六类：图像与视频检测、音频检测、内容水印、身份验证、品牌保护与内容授权、叙事攻击防护",
   "note": "六类名称来自 Axios 同日报道对这张图的描述；缩略图是文内六类方案示意图，完整 Market Map 在页内 PDF，无单独图片直链。Axios 原页我们没打开成功。"
  },
  {
   "by": "CB Insights",
   "title": "40+ startups calling BS on AI fakes（AI 内容检测 mini market map）",
   "date": "2026-10",
   "url": "https://www.cbinsights.com/research/newsletter-october-15-2026/",
   "type": "research",
   "topic": "深伪与授权",
   "layers": [
    "s1"
   ],
   "cats": "AI 生成内容检测领域 40 多家初创公司的迷你图",
   "note": "收录在 CB Insights 周报页里，图内分类名未核对（图片为原图 PNG，可打开）。"
  },
  {
   "by": "Reality Defender",
   "who": "Ben Colman",
   "title": "Deepfake Detection Has a Market Map",
   "date": "2026-07",
   "url": "https://www.realitydefender.com/insights/reality-defender-gartner-market-shaper",
   "type": "company",
   "topic": "深伪与授权",
   "layers": [
    "s1"
   ],
   "cats": "讲 Gartner 把深伪检测单列为一个市场（2026 年 6 月，Reality Defender 被列为 Market Shaper）",
   "note": "这是公司自家的评论文章，页面里没有画好的图谱；预览图只是装饰图。图谱本体在 Gartner 报告，需付费。"
  },
  {
   "by": "Gartner（经 VARINDIA 报道）",
   "title": "Gartner maps emerging deepfake detection market, names startups driving enterprise adoption",
   "date": "2026-07",
   "url": "https://www.varindia.com/news/gartner-maps-emerging-deepfake-detection-market-names-startups-driving-enterprise-adoption",
   "type": "research",
   "topic": "深伪与授权",
   "layers": [
    "s1"
   ],
   "cats": "Gartner 梳理深伪检测新兴市场，点名一批企业级初创",
   "note": "二手报道，非 Gartner 原文；缩略图是文章配图，不一定是图谱。"
  },
  {
   "by": "Biometric Update",
   "title": "2025 Deepfake Detection Market Report and Buyers Guide",
   "date": "2025-08",
   "url": "https://www.biometricupdate.com/202508/2025-deepfake-detection-market-report-and-buyers-guide",
   "type": "research",
   "topic": "深伪与授权",
   "layers": [
    "s1"
   ],
   "cats": "深伪检测分三条线：视频检测、文档/图像检测、音频检测，附买家指南与厂商全景",
   "note": "报告为 PDF，需登记下载；图为报告封面。2026 年 8 月另有更新版（Deepfake Fraud Detection Market 2026）。"
  },
  {
   "by": "陀螺研究院",
   "who": "VR陀螺",
   "title": "陀螺研究院发布《2025年全球虚拟数字人产业图谱》",
   "date": "2025-02",
   "url": "https://vrtuoluo.net/542028.html",
   "type": "research",
   "topic": "全景",
   "layers": [
    "all"
   ],
   "cats": "按制作到落地的工序分三层：创造层、运营层、应用层，每层再拆细分环节",
   "note": "缩略图是正文里的图，推测是产业全景图，未逐张核对；图源为陀螺研究院。"
  },
  {
   "by": "中商产业研究院",
   "title": "2025年中国AI数字人产业链图谱及投资布局分析（附产业链全景图）",
   "date": "2025-06",
   "url": "http://www.askci.com/news/chanye/20250625/092449275081468857160125.shtml",
   "type": "research",
   "topic": "全景",
   "layers": [
    "all"
   ],
   "cats": "产业链上中下游图谱（上游技术/硬件、中游数字人产品、下游应用），并列百度、华为云、小冰等厂商",
   "note": "缩略图是页面正文第一张图，推测为全景图，未逐图核对；上中下游为产业链图谱的通用划分，细类名未核对。"
  },
  {
   "by": "前瞻产业研究院（转新浪财经）",
   "title": "2023年中国数字人产业链概览 产业链不断发展完善",
   "date": "2023-01",
   "url": "https://finance.sina.com.cn/roll/2023-01-16/doc-imyakieq5776203.shtml",
   "type": "research",
   "topic": "全景",
   "layers": [
    "all"
   ],
   "cats": "产业链从上到下分三段：软硬件支撑、数字人产品生产运营、下游应用",
   "note": "缩略图是页面预览图（图表，未必是图谱）；该文共 16 张图。"
  },
  {
   "by": "IDC",
   "who": "Anne Cheng",
   "title": "IDC MarketScape: 中国AI数字人产品2024年厂商评估",
   "date": "2024-08",
   "url": "https://my.idc.com/getdoc.jsp?containerId=CHC52437724",
   "type": "research",
   "topic": "全景",
   "layers": [
    "m2",
    "v1",
    "r1"
   ],
   "cats": "端到端数字人厂商的 MarketScape 定位评估，应用分泛娱乐与企业级服务两大类",
   "note": "公开页只有摘要，厂商定位图在付费报告里；缩略图是报告封面。聚焦端到端数字人生产厂商。"
  },
  {
   "by": "艾媒咨询",
   "who": "张毅",
   "title": "艾媒咨询 | 2025年中国数字人产业发展报告",
   "date": "2025-11",
   "url": "https://www.iimedia.cn/c400/107827.html",
   "type": "research",
   "topic": "全景",
   "layers": [
    "all"
   ],
   "cats": "页内有「中国数字人产业链图谱」一节，并含核心市场规模与带动规模数据",
   "note": "图谱图片在页面里，未取得直链（页面没有预览图）；报告全文需下载。"
  },
  {
   "by": "量子位智库",
   "title": "中国AIGC最值得关注企业&产品榜单揭晓！首份应用全景图谱发布（《中国AIGC应用全景报告》）",
   "date": "2025-06",
   "url": "https://www.qbitai.com/2025/06/295802.html",
   "type": "research",
   "topic": "全景",
   "layers": [
    "m1",
    "v1",
    "v2",
    "c1",
    "p1"
   ],
   "cats": "中国 AIGC 应用全景图，覆盖办公、创作、营销、教育等；数字人与视频只是其中几个格子",
   "note": "范围比数字人宽得多，只当上位图谱参考；页面预览图只是量子位 logo。同系列有 2024、2025 年两版。"
  }
 ]
}